Brand system · v1.0 · Living document

Open.
Permissionless.
A brand.

This is how OpenX Network looks, sounds, and moves - captured from the live product, not invented next to it. Use it to build anything that needs to feel like us.

02 · Motif

The sparkle field.

Green sparkles are the ambient signature - nodes lighting up across a dark network. Use as a background field, never as a foreground element. Keep density loose; every star should have room to breathe.

03 · Color

Dark by default. Signal by role.

Surfaces & text
Background
#0A0A0F
Page ground · body
Surface
#0B0B0F
Panels · cards
Surface 2
#12121A
Elevated panels
Line
#FFFFFF14
Hairlines · borders (white 8%)
Foreground
#F8F8F5
Primary text
Muted
#A7A9B5
Secondary text
Pillar gradients - one per product pillar
Open Models
Pillar 01 - models · cyan
#a5f3fc#38bdf8
Infrastructure
Pillar 02 - infra · violet
#c4b5fd#6366f1
Governance
Pillar 03 - governance · azure
#93c5fd#0ea5e9
R&D
Pillar 04 - R&D · teal
#5eead4#22d3ee
Modality colors - content type coding
Text
#93c5fd
Vision
#a78bfa
Image
#f472b6
Video
#fca5a5
Audio
#5eead4
Code
#fde047
Status & state
Active / Signal
#7dd3fc
Passed / Success
#a3e635
Warning
#fde047
Alert
#fca5a5
Neutral
#94a3b8
Usage ratio
70 · surfaces
20 · text
7
3

Keep the palette quiet. Accents earn attention because there's almost none of them.

04 · Typography

Four voices. One conversation.

Space Grotesk
500 / 600
Display · headlines · wordmark
Own the intelligence.
Instrument Serif Italic
Regular italic
Editorial accent · emphasis
Permissionless.
Inter Tight
400 / 500
Body · UI · paragraphs
The permissionless AI network - build, deploy, own, monetize.
JetBrains Mono
500
Labels · code · spec sheets
01 · FORMULA · v1.0
Type scale
Display 1
Open.
Display 2
Own the intelligence.
H1
The stack that opens intelligence
H2
Formula
H3
Open source AI models
Body
The internet opened information. Bitcoin opened money. OpenX Network opens intelligence.
Micro / mono
01 · FORMULA
05 · Motion

Slow, luminous, deliberate.

Aurora drift
22s ease-in-out · ambient background
signal.
Shimmer
8s linear · headline highlights
Live · mainnet
Pulse dot
Status · active states only
Timing
Use cubic-bezier(0.2, 0.8, 0.2, 1) for reveals. Ambient loops 6-22s. Interactive transitions 150-300ms. Never bounce.
Reduce motion
All ambient animations (aurora, shimmer, marquee, sparkles) collapse to static under prefers-reduced-motion.
06 · Voice

Engineering-honest. Never sold.

Do
  • "The internet opened information. Bitcoin opened money. OpenX opens intelligence."
  • "Own the models. Own the compute. Own the outcome."
  • "Permissionless by default. Governed by holders. Owned by nobody."
  • "No gatekeepers. No API keys. No lock-in."
Don't
  • "Revolutionary AI-powered synergy for the future."
  • "Empowering enterprises with next-gen intelligence."
  • "Leverage our best-in-class platform."
  • "Web3 x AI x Cloud."
Rhythm

Short sentences. Full stops. Then one long, quiet sentence that opens the idea. The italic serif is used exactly once in a paragraph - never twice.